Our Work
McCain Foodservice Website
The Ask:
McCain® Foodservice required an updated website to be built in HTML, using provided creative templates, running on a CMA platform, using the client’s existing Sharepoint system. The site was launching a new approach to the categorization of products in the foodservice portfolio and introducing business building solutions for operators. Digiflare worked in conjunction with Quadrant Marketing, whom developed the concept, architecture, content and creative for the site.
The Solution:
Digiflare developed the McCain Foodservice Website using SharePoint 2007 as a content management system (CMS). With the usage of SharePoint, the site now integrates with the client’s product database so that product information can be stored and updated without McCain having to manually enter it into the site each time. As well, since SharePoint 2007 is also the backend service to McCain’s Menu Advantage App, content is stored in one place and pulled for both platforms cohesively.
The Result:
A comprehensive website for McCain Foodservice, that provides a new look, new content and easy to use functionality.