In this whitepaper, we examine the rise of Roku as a leader among streaming video platforms and present innovative ways in which content providers can grow their viewership and improve the user experience by building immersive, native viewing channels on Roku.
As audiences spend more time watching content on streaming devices, more opportunities emerge for content providers wishing to monetize their content. Providers can increase their earning power on the Roku platform by partnering with developers that can leverage the powerful Roku Advertising Framework (RAF).
Roku has grown into a giant in the streaming video device market: it has shipped more than 20 million units to date, and its popularity is growing in North America and abroad.
Learn how to harness the power of native development to build a truly immersive experiences on Roku.
1 in 5 users will abandon a poor video experience immediately.
Even with an outstanding content library and great marketing, an OTT or TV Everywhere service with an under-performing experience will forfeit users. Native apps provide a smooth, functional, reliable way for them to find and engage with the content they love.
In 2015, the options for viewers looking to stream video content on phones, tablets and internet-connected TVs went from a limited prix fixe menu to a lavish buffet.
Major improvements to user experience and content discovery features made internet-delivered options all the more attractive to consumers. Steady growth in the popularity of phones, tablets, consoles and connected TV devices as primary sources of entertainment only intensified consumer appetite for direct-to-consumer OTT offerings.
It’s an established fact that more and more media brands are diving into content delivery over the internet.
Whether through authenticated TV Everywhere apps or direct-to-consumer OTT services, audiences are following them. According to the Deloitte Digital Democracy Survey released in March, over 60% of US consumers now subscribe to a video streaming service. That number has increased from 50% just two years ago. In the next two years, it’s expected to reach 72%. Read More
The release of Star Wars: The Force Awakens was one of the biggest media and entertainment events of the decade.
As soon as reviews came out praising the film as an installment worthy of the original Star Wars trilogy, anticipation reached a fever pitch. In the days after Force premiered, the world suddenly split into two camps. People greeted each other with “have you seen it?” and when “yes” was the answer, they huddled in dark corners and whispered their thoughts. Read More
We now live in a universe with more video content than any one person could consume in a lifetime of continuous viewing…
The on-demand video service was invented to help people better find content they actually want to watch. But even the most avid video consumer would be turned away by the sheer volume of shows, movies, and clips available even within a single service. With all this content available, who best to decide which of it is for us? One of the biggest debates in media and entertainment in recent years has been around the curation of all this content. Read More
“We’ll make you a beautiful, high-performance video experience. We’ll put it in on four very different platforms. We’ll do it in three days.” These are the three promises Digiflare and Verizon Digital Media Services made to a trio of leading media and entertainment companies this August. The goal? To put brand new and amazing video apps on iOS, Android, Roku, and Xbox One. The challenge? To do it in just 72 hours. Read More
Yesterday in Los Angeles, YouTube announced a subscription service, dubbed “YouTube Red,” that will offer ad-free streaming for a rate of $9.99 per month. The service targets fans of YouTube’s iconic content who have low tolerance for in-video advertising. As a bonus, existing subscribers to Google Play Music will also get free access to the service. Read More
The FIPP World Congress, the global magazine media’s largest and most prestigious event, is happening in Toronto this week, just a stone’s throw from Digiflare headquarters. The event hosts representatives of over 800 magazine publications who will convene to discuss the latest and greatest innovations in magazine publishing. Amid discussion of the ramifications of the digital revolution on the magazine format, one topic will surely be the potential for video to create new revenue streams for magazine brands. Read More
Tech sector announcement season is in full swing. The Digiflare team gathered once again at noon (EST) yesterday with their lunches in the main lobby, this time for Google’s new hardware event streaming live from Mountain View, California. The biggest buzz was around two new Nexus phones that will compete with Apple’s latest iPhone offerings. Also anticipated is the announcement of a new and improved Chromecast along with the Chromecast Audio, a separate device for Wi-Fi-enabling household speakers.