In this whitepaper, we examine the rise of Roku as a leader among streaming video platforms and present innovative ways in which content providers can grow their viewership and improve the user experience by building immersive, native viewing channels on Roku.
We are pioneering the future multi-screen TV Everywhere and OTT app platform for content owners, pay TV providers and operators.
As audiences spend more time watching content on streaming devices, more opportunities emerge for content providers wishing to monetize their content. Providers can increase their earning power on the Roku platform by partnering with developers that can leverage the powerful Roku Advertising Framework (RAF).
Roku has grown into a giant in the streaming video device market: it has shipped more than 20 million units to date, and its popularity is growing in North America and abroad.
Learn how to harness the power of native development to build a truly immersive experiences on Roku.